Cookie policy

Effective Date : September 05, 2023

As standard on the Internet, we use different types of cookies, pixels, and other similar technologies (collectively referred to as “cookies”), including third-party cookies on our Website. Cookies are small blocks of data placed on your device when you visit our Website. They help us collect non-personally identifiable information about the use of our Website and provide you with basic functionality.

The cookies we use fall into the following categories:

Necessary (functional) cookies. Necessary (functional) cookies help ensure the proper functioning of the Website. They allow the Website to remember your preferences (e.g., payment currency) so you do not have to set them again.

Analytics cookies. These types of cookies help us analyze aggregated user data to improve our Website.

Marketing. We use marketing cookies to deliver relevant ads and improve their relevancy and performance.

Affiliate. Affiliate cookies help us identify users referred to our Website by partners so we can pay them a commission.

You can check what cookies we use and how we use them in the table below. Please note that this list of cookies is not exhaustive. The duration of third-party cookies is determined by the third parties.

Cookie nameProvenanceCookie expiryPurposeCookie Category
__cfruidThird-party (CloudFlare)SessionCookie associated with sites using CloudFlare, used to identify trusted web traffic.Necessary (functional)
__cf_bmThird-party (Cloudflare)30 minutesThis cookie is used to distinguish between humans and bots. This is beneficial for the website, in order to make valid reports on the use of their website.Necessary (functional)
_hjFirstSeenThird-party (Cloudflare)30 minutesThe cookie is set so Cloudflare can track the beginning of the user's journey for a total session count. It does not contain any identifiable information.Necessary (functional)
atlas_couponAtlas VPN1 monthThis cookie stores the coupon which will be used at the checkout.Necessary (functional)
atlas_currencyAtlas VPN1 monthThis cookie stores the currency which will be used at the checkout.Necessary (functional)
_zendesk_sessionThird-party (Zendesk)SessionStores account ID, route for internal service calls and the cross-site request forgery token.Necessary (functional)
_zendesk_shared_sessionThird-party (Zendesk)SessionAuthentication cookie — set to be anonymous.Necessary (functional)
_gat_UA-*Third-party (Google)1 minuteGoogle Analytics sets this cookie for user behaviour tracking.Analytics
_gidThird-party (Google)1 dayThis cookie is set by Google Analytics. It stores and updates a unique value for each page visited and is used to count and track pageviews.Analytics
_gatThird-party (Google)1 minuteThis cookie name is associated with Google Universal Analytics. According to documentation. it is used to throttle the request rate - limiting the collection of data on high-traffic sites.Analytics
_gaThird-party (Google)2 yearsThis cookie name is associated with Google Universal Analytics. This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request on a site and used to calculate visitor, session, and campaign data for the site's analytics reports.Analytics
_gat_gtag_UA_*Third-party (Google)1 minuteGoogle Analytics sets this cookie to store a unique user ID.Analytics
_gaexpThird-party (Google)90 daysGoogle Optimize sets this cookie to determine a user's inclusion in an experiment and the expiration of experiments a user has been included in.Analytics
_ga_*Third-party (Google)1 year 1 month 4 daysGoogle Analytics sets this cookie to store and count page views.Analytics
CLIDThird-party (Clarity)1 yearMicrosoft Clarity set this cookie to store information about how visitors interact with the website. The cookie helps to provide an analysis report. The data collection includes the number of visitors, where they visit the website, and the pages visited.Analytics
_clckThird-party (Clarity)1 yearMicrosoft Clarity sets this cookie to retain the browser's Clarity User ID and settings exclusive to that website. This guarantees that actions taken during subsequent visits to the same website will be linked to the same user ID.Analytics
_clskThird-party (Clarity)1 dayMicrosoft Clarity sets this cookie to store and consolidate a user's pageviews into a single session recording.Analytics
SMThird-party (Clarity)SessionMicrosoft Clarity cookie set this cookie for synchronizing the MUID across Microsoft domains.Analytics
MRThird-party (Bing)7 daysThis cookie, set by Bing, is used to collect user information for analytics purposes.Analytics
IDEThird-party (Google)1 yearThis cookie is set by DoubleClick and carries out information about how the end user uses the website and any advertising the end user may have seen before visiting the said website.Marketing
_gcl_auThird-party (Google)3 monthsUsed by Google AdSense for experimenting with advertisement efficiency across websites using their services.Marketing
dprThird-party (Facebook)SessionThese cookies are used to measure how users move between Facebook pages and our website.Marketing
wdThird-party (Facebook)1 weekThese cookies are used to measure how users move between Facebook pages and our website.Marketing
sbThird-party (Facebook)2 yearsThese cookies are used to measure how users move between Facebook pages and our website.Marketing
datrThird-party (Facebook)2 yearsThese cookies are used to measure how users move between Facebook pages and our website.Marketing
frThird-party (Facebook)3 monthsThese cookies are used to measure how users move between Facebook pages and our website.Marketing
_fbpThird-party (Facebook)3 monthsBing sets this cookie to recognise unique web browsers visiting Microsoft sites. This cookie is used for advertising, site analytics, and other operations.Marketing
test_cookieThird-party (Google)15 minutesThis cookie is set by DoubleClick (which is owned by Google) to determine if the website visitor's browser supports cookies.Marketing
_rdt_uuidThird-party (Reddit)3 monthsReddit sets this cookie to build a profile of your interests and show you relevant ads.Marketing
muc_adsThird-party (Twitter)1 yearTwitter sets this cookie to collect user behaviour and interaction data to optimize the website.Marketing
guest_id_marketingThird-party (Twitter)1 yearTwitter sets this cookie to identify and track the website visitor.Marketing
guest_id_adsThird-party (Twitter)1 yearTwitter sets this cookie to identify and track the website visitor.Marketing
personalization_idThird-party (Twitter)1 yearTwitter sets this cookie to integrate and share features for social media and also store information about how the user uses the website, for tracking and targeting.Marketing
guest_idThird-party (Twitter)1 yearTwitter sets this cookie to identify and track the website visitor. It registers if a user is signed in to the Twitter platform and collects information about ad preferences.Marketing
_uetvidThird-party (Bing)16 daysThis cookie stores and tracks visits across websites.Marketing
_uetvid_expThird-party (Bing)PersistentThis cookie stores and tracks visits across websitesMarketing
_uetsidThird-party (Bing)1 dayBing Ads sets this cookie to engage with a user that has previously visited the website.Marketing
MUIDThird-party (Clarity)1 year 24 daysBing Ads sets this cookie to engage with a user that has previously visited the website.Marketing
SRM_BThird-party (Clarity)1 year 24 daysUsed by Microsoft Advertising as a unique ID for visitors.Marketing
ANONCHKThird-party (Clarity)10 minutesThe ANONCHK cookie, set by Bing, is used to store a user's session ID and verify ads' clicks on the Bing search engine. The cookie helps in reporting and personalization as well.Marketing
offer_idAtlas VPN1 monthThis cookie helps to track which user comes from which affiliate.Affiliate
transaction_idAtlas VPN1 monthThis cookie helps to track affiliate conversions.Affiliate

You can choose whether to accept or block cookies through your browser settings. You can decide to delete cookies as well. All major browsers allow users to choose their cookie settings. Please be aware that if you choose to reject cookies, the Website might not work as intended, and you might lose access to some of its features.

The following links provide information on how to modify the cookies’ settings on some popular browsers: Google Chrome, Apple Safari, Edge, Mozilla Firefox, and Opera.


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